01
The build-up
From now until July you're working with me to get properly lean. Training, food, the lot, built around your job and your life. Having a date in the diary does something to you. You stop "starting Monday".
Platinum presents · Year two
The Marbella Classic
Back for year two. Bigger and better.
You spend the months before it getting in the best shape of your life. Then you fly out to Marbella with the team for four days, train together, eat well, and get it all captured on a proper photoshoot.
Application only. I have a call with everyone before they're in.
Last year's, turn the sound up
This is what you're working towards
What it actually is
It's a photoshoot, but that's only the last morning of it
Most people book a shoot and then panic. This works the other way round. You've got a date in the diary, a group of men all chasing the same thing, and me in your corner the whole way.
02
Four days out there
A big villa with all ten of us under one roof, a private chef, an assault course at Mike's Gym, a hike up the mountain, sauna and ice baths, and a few drinks. Proper downtime with men who get it. Most of them become mates.
03
The shoot
A professional photographer for the morning. I'm there getting you ready and coaching you through the posing, so you're not stood there not knowing what to do with your hands. You go home with photos you'll keep for life.
Year two
Not my first rodeo, so this one's bigger and better
Last year was the first one. It was class, and I learned loads from it. This time it's a proper four day retreat with everything I wanted to add first time round.
- 01
A 10-man villa
One big villa, all of us under the same roof. Breakfasts together, chats by the pool, no one off in a hotel somewhere.
- 02
Private chef, two nights
A chef cooking for us in the villa for two of the nights. Proper food that still fits what you've been working towards.
- 03
Hike the mountain
We're hiking the mountain that sits over Marbella. Hard work, and the view from the top is unreal.
- 04
Sauna and ice baths
An afternoon at a sauna and ice bath spot. Good for the body, and even better for the head.
- 05
The shoot
A professional photographer, with me coaching you through every pose. The bit you've spent months building towards.
- 06
Assault course at Mike's Gym
A session on the assault course at Mike's Gym Marbella. It's going to be pretty hardcore, so you'll want to be ready for it. Ten of you pushing each other through it is going to be something else.
How last year went
Day by day
So you can picture it. This is how the 2026 trip ran. 2027 has everything above on top, and I'll go through the full plan with you on the call.
- Day one
Land, settle in, padel
Everyone lands in Malaga, we drive down to the villa together and do a food shop. Padel in the afternoon, chilled walk in the evening. Nobody's on a phone call to work.
- Day two
Train together
Big session as a group at the gym, then a slow afternoon. Last bits of prep before the shoot. This is the day you realise how far you've come.
- Day three
Shoot day
The shoot runs through the morning. Then the bit everyone's been waiting for: a bakery run, dinner at Breathe, drinks on the rooftop. You've earned that one.
- Day four
Beach day
Morning run along the front and a dip in the sea, coffee, then a front row bed at Nikki Beach for the afternoon.
- Home
Fly home with the photos
And honestly, a different head on you. The men who came last year went home and kept going.
Shot on the day
A few from last year
All taken on the trip. Tap any of them to see it properly.
The men
Hear it from them
Aaron · Marbella Classic 2026
“At the start of this year, it would have been unthinkable.”
Aaron's first ever photoshoot was at last year's Marbella Classic. Have a listen to what it was like getting there.
Tommy · working towards 2027
25 kg down, and Marbella's his next goal.
Tommy put off starting for weeks. He's since lost the weight, done his reverse, and he's now building towards this one. His only regret is not starting sooner.
A few of the men I coach. Normal blokes with jobs, kids and busy weeks.
Who it's for
I don't take everyone, and here's why
It's ten men in a villa for four days. The group has to be right, so I'm picky about who comes. Nothing personal.
You'll fit right in if
- You want a real reason to get in the best shape of your life this year
- You'll actually put the work in during the build-up, even on the mad weeks
- You're busy with work and life, and you still want this
- You're good company and you'll get on with the rest of the group
Probably not for you if
- You're after a lads' holiday on the piss in Marbs
- You want the photos without doing the months before them
- You'd go quiet on me the second it gets hard
How to get a place
Three steps
- 01
Apply
Couple of minutes, mostly tapping. Tell me where you're at now and why you want this.
- 02
Quick call with me
We talk about where you're starting from, what you want to look like by July, and everything that's included. No sales team, it's just me.
- 03
You're in
If we're both up for it, your place is locked in and we start the build-up straight away.
Questions
The things people ask me
Do I need to be one of your clients already?
Most of the places go to men I already coach. A few are open to people outside, which is what this page is for. Either way we have a call first and I'll tell you how the build-up would work for you.
I'm not in good shape right now. Is that a problem?
No. Where you're starting doesn't matter much, there's months between now and July. What matters is that you'll put the work in. Aaron had never done a shoot in his life before last year.
When is it exactly?
Four days in July 2027, around the 19th. I'm locking in the exact dates now, and you'll have them well before you need to book flights.
How much is it, and what's included?
The villa, the private chef nights, the assault course at Mike's Gym, the hike, the sauna and ice baths and the shoot are all part of it. I go through the price and the rest on the call, so you know exactly what you're getting before you say yes. It's a premium trip, so it's not cheap, but there's no hard sell either.
How many places are left?
It's capped at ten men.
I've never done a photoshoot. Won't I feel awkward?
Everyone does at first. That's why I'm there on the morning getting you ready and coaching you through every pose. By the second set you'll be loving it.
July 2027
Want to be in the photos next year?
Apply now and we'll have a chat. Once the ten are gone, they're gone.